Japanese food truck market

In recent years, mobile food trucks have emerged as a popular dining choice among Japanese citizens due to their outdoor operations, flexible locations, and wide coverage.

In a residential area near Tokyo, two mobile food trucks park there every day starting at 11:30 am, transforming into a mini cafeteria. The steaming hot meals are warmly welcomed by local residents. These mobile food trucks are gradually integrating into the mainstream lives of Japanese people as new neighborhood cafeterias.

The menus offered by mobile food trucks are renewed daily, featuring hearty dishes such as pork bone ramen and cheese pizza, priced around 900 yen per serving, which is more affordable than ordering the same dishes from delivery services.

Mobile food trucks have also alleviated the burden of cooking for Japanese citizens. A lady who was purchasing food said, "It's very tiring to cook for my family every day. The arrival of mobile food trucks has given me more rest time."

Mobile food trucks not only provide convenience to consumers but also present new business opportunities for operators. A food truck operator said, "Since I started operating a food truck, my customer base has been stable, and my daily profits are higher than when I ran a restaurant before."